Use Negative Emotions in Advertising With Care
Human emotions are indispensable vehicles for building powerful brands. Our core job
Sorin Patilinet
Can Advertising and Promotions Triumph Together?
Product performance, pricing & positioning, packaging and size portioning, brand positioning, advertising,
100 Reasons Why Changing Your Brand Identity Is Stupid
For this week’s post, I am going back on memory lane
3 Ways to Make Your CFO Happy
An unspoken rule of many corporations is that the CFO doesn’t
In the World of Brands, David Rarely Kills Goliath.
The world of brands is a strange mythical universe.
When I first
Attention Is Still the Hottest Trend in Marketinglandia
Attention is the hottest Marketing topic for a couple of years now.
Halo Effects: the Holy Grail of Marketing
One of the holy grails of marketing communication is the desire to
No One Will Tell You the Truth About Augmented Reality
Show me a marketer who hasn’t been sold a Virtual Reality
The 3 Signs of a Great Marketer
What does it take to be a successful, passionate marketer?
A loud
Sonic Advertising: The 100% Love Match Between Music & Ads
Sonic advertising is emerging as a pivotal trend, emphasizing the importance of
Fight Politely for Consumer Attention
Consumer attention is down to the level of a goldfish.
If the
Gift More Energy to Your Consumers At the Expense of Your Marketing Bubble
Each week, I write about brands' place in people’s minds