About Me

Hi! My name is Sorin Patilinet. I am a super curious engineer who wanted to be a marketer. And did so!

My life journey started in Bucharest, Romania, mastering in Telecommunication Engineering and then immediately jumping into my true calling Marketing.

I live now in Brussels, Belgium, with my lovely wife Felicia and our two fantastic kids: Emma and Sebastian.

Professionally, I lead the Mars Marketing Communications Lab. My team creates the marketing capabilities of tomorrow at the intersection of human sciences, data & tech, and consumer and category insights.

I spend my time advising global and local marketing teams on media, advertising strategies, and in-store executions that lead to brand and category growth.

I also speak at industry events and consider myself very active on LinkedIn.

I am passionate about discovering new business models, simplifying complex theories, and understanding why people think and act the way they do.

I love emotional advertising, chocolate brands, indie-rock music, stoic values, miniature trains, and real airplanes.