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Slides That Stick: How to Make PowerPoint Your Ally

Slides That Stick: How to Make PowerPoint Your Ally

Let’s be honest: as marketers, we spend much time fiddling with
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Sorin Patilinet
VTS - The Empathy Building Technique

VTS - The Empathy Building Technique

VTS or Visual Thinking Strategies was one of the highlights of my
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Sorin Patilinet
Price Power - The Hidden Metric Bridging Marketing and Finance

Price Power - The Hidden Metric Bridging Marketing and Finance

In boardrooms worldwide, marketers' comments are often overshadowed by finance colleagues.
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Sorin Patilinet
The Difference Between Marketing Strategy and Advertising Tactics

The Difference Between Marketing Strategy and Advertising Tactics

I realized I often use interchangeably (marketing) strategy with advertising (tactics). I
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Sorin Patilinet
Compounding - The Most Powerful Force in the Universe

Compounding - The Most Powerful Force in the Universe

In the marketing domain, there is a superpower so impressive that even
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Sorin Patilinet
Navigating the 1st Year of the genAI Revolution in Marketing

Navigating the 1st Year of the genAI Revolution in Marketing

As I am about to "close the books" for 2023,
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Sorin Patilinet
Artificial Intelligence and Creativity

Artificial Intelligence and Creativity

In the future, all creative marketing processes will be governed by AI.
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Sorin Patilinet
Engineering Marketing - How Systems Engineering Can Boost Your Marketing Success

Engineering Marketing - How Systems Engineering Can Boost Your Marketing Success

When I started this blog, I dreamed of the day I would
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Sorin Patilinet
How AI is Improving Advertising

How AI is Improving Advertising

On November 1st, 2022, chatGPT took the world by storm. Like you,
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Sorin Patilinet
Advertising + AI = Love
Develop

Advertising + AI = Love

AI is everywhere. Funny to think that just last year, we were
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Sorin Patilinet
The Truth About Marketing Science
Marketing

The Truth About Marketing Science

What is the meaning of Marketing Science? Is Marketing Art or Science?
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Sorin Patilinet
Engineering Marketing 2.0

Engineering Marketing 2.0

This is day one. You probably are wondering why you are getting
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Sorin Patilinet
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