It Will Always Be About: “The Work. The Work. The Work.”
My love story with advertising started inside an old movie theatre, on
Slides That Stick: How to Make PowerPoint Your Ally
Let’s be honest: as marketers, we spend much time fiddling with
VTS - The Empathy Building Technique
VTS or Visual Thinking Strategies was one of the highlights of my
Price Power - The Hidden Metric Bridging Marketing and Finance
In boardrooms worldwide, marketers' comments are often overshadowed by finance colleagues.
The Difference Between Marketing Strategy and Advertising Tactics
I realized I often use interchangeably (marketing) strategy with advertising (tactics).
I
Compounding - The Most Powerful Force in the Universe
In the marketing domain, there is a superpower so impressive that even
Navigating the 1st Year of the genAI Revolution in Marketing
As I am about to "close the books" for 2023,
Artificial Intelligence and Creativity
In the future, all creative marketing processes will be governed by AI.
Engineering Marketing - How Systems Engineering Can Boost Your Marketing Success
When I started this blog, I dreamed of the day I would
How AI is Improving Advertising
On November 1st, 2022, chatGPT took the world by storm. Like you,
Advertising + AI = Love
AI is everywhere.
Funny to think that just last year, we were
The Truth About Marketing Science
What is the meaning of Marketing Science?
Is Marketing Art or Science?