Price Power - The Hidden Metric Bridging Marketing and Finance
In boardrooms worldwide, marketers' comments are often overshadowed by finance colleagues.
The Difference Between Marketing Strategy and Advertising Tactics
I realized I often use interchangeably (marketing) strategy with advertising (tactics).
I
Compounding - The Most Powerful Force in the Universe
In the marketing domain, there is a superpower so impressive that even
Navigating the 1st Year of the genAI Revolution in Marketing
As I am about to "close the books" for 2023,
Artificial Intelligence and Creativity
In the future, all creative marketing processes will be governed by AI.
Engineering Marketing - How Systems Engineering Can Boost Your Marketing Success
When I started this blog, I dreamed of the day I would
How AI is Improving Advertising
On November 1st, 2022, chatGPT took the world by storm. Like you,
Advertising + AI = Love
AI is everywhere.
Funny to think that just last year, we were
The Truth About Marketing Science
What is the meaning of Marketing Science?
Is Marketing Art or Science?
Engineering Marketing 2.0
This is day one.
You probably are wondering why you are getting
Real People Don’t Think a Lot About Your Brand
Your target consumer probably doesn’t think about your brands as often
Attention to Bad Advertising Is Declining at an Alarming Rate
Yes, people pay much less attention to bad advertising than good advertising.