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Advertising + AI = Love
Develop

Advertising + AI = Love

AI is everywhere. Funny to think that just last year, we were
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Sorin Patilinet
The Truth About Marketing Science
Marketing

The Truth About Marketing Science

What is the meaning of Marketing Science? Is Marketing Art or Science?
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Sorin Patilinet
Engineering Marketing 2.0

Engineering Marketing 2.0

This is day one. You probably are wondering why you are getting
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Sorin Patilinet
Real People Don’t Think a Lot About Your Brand
Consumer

Real People Don’t Think a Lot About Your Brand

Your target consumer probably doesn’t think about your brands as often
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Sorin Patilinet
Attention to Bad Advertising Is Declining at an Alarming Rate
Advertising

Attention to Bad Advertising Is Declining at an Alarming Rate

Yes, people pay much less attention to bad advertising than good advertising.
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Sorin Patilinet
Advertising is 10x More Difficult Today Than it Was 10 Year Ago
Advertising

Advertising is 10x More Difficult Today Than it Was 10 Year Ago

Remember 2010? Life was 10x easier for an advertiser. Facebook had a
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Sorin Patilinet
20 Ideas That Challenge The Way You Think About Marketing
Marketing

20 Ideas That Challenge The Way You Think About Marketing

I started Engineering Marketing 20 months ago, with a personal ambition to
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Sorin Patilinet
The Resurrection of The Virtual Water-cooler Conversation ... by TikTok
Consumer

The Resurrection of The Virtual Water-cooler Conversation ... by TikTok

TV is not dead. TV is simply no longer able to generate
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Sorin Patilinet
Nothing Is 100% Certain in Marketing
Consumer

Nothing Is 100% Certain in Marketing

Nothing is 100% certain in marketing. Every attempt to understand the consumer
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Sorin Patilinet
The Secret Sauce Behind Emerging Brand Rise to Fame
Marketing

The Secret Sauce Behind Emerging Brand Rise to Fame

Deep inside, every emerging brand that aspires to be famous wants to
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Sorin Patilinet
The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity
Advertising

The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity

The rise in media consumption doesn’t translate into more opportunities to
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Sorin Patilinet
Share of Search Is the Funkiest Free Marketing Metric Now
Media

Share of Search Is the Funkiest Free Marketing Metric Now

Share of Search is the marketing metric of the day I’ve
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Sorin Patilinet
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