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How to Talk to Kids About Working in Advertising?
Advertising

How to Talk to Kids About Working in Advertising?

Let’s get real, outside of our marketing bubble, real humans especially
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Sorin Patilinet
3 Fantastic Habits Every Marketer Needs to Try This Year
growth

3 Fantastic Habits Every Marketer Needs to Try This Year

The fantastic book “Atomic Habits” by James Clear changed my life! I
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Sorin Patilinet
Halo Effects: the Holy Grail of Marketing
Brand

Halo Effects: the Holy Grail of Marketing

One of the holy grails of marketing communication is the desire to
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Sorin Patilinet
The Long-Term Impact of Advertising Is a Double Bonus
Advertising

The Long-Term Impact of Advertising Is a Double Bonus

Have you ever wondered when you last saw a Coke or Apple
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Sorin Patilinet
For Advertising, a Positive ROI is a Condition To Play, Brand Growth Requires More Creativity
growth

For Advertising, a Positive ROI is a Condition To Play, Brand Growth Requires More Creativity

Advertising ROI is a bit of a weird metric: finance folks love
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Sorin Patilinet
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