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Consumer

Real People Don’t Think a Lot About Your Brand
Consumer

Real People Don’t Think a Lot About Your Brand

Your target consumer probably doesn’t think about your brands as often
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Sorin Patilinet
Attention to Bad Advertising Is Declining at an Alarming Rate
Advertising

Attention to Bad Advertising Is Declining at an Alarming Rate

Yes, people pay much less attention to bad advertising than good advertising.
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Sorin Patilinet
The Resurrection of The Virtual Water-cooler Conversation ... by TikTok
Consumer

The Resurrection of The Virtual Water-cooler Conversation ... by TikTok

TV is not dead. TV is simply no longer able to generate
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Sorin Patilinet
Nothing Is 100% Certain in Marketing
Consumer

Nothing Is 100% Certain in Marketing

Nothing is 100% certain in marketing. Every attempt to understand the consumer
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Sorin Patilinet
The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity
Advertising

The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity

The rise in media consumption doesn’t translate into more opportunities to
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Sorin Patilinet
Stop Using Research like a Drunk Uses a Lamppost
Consumer

Stop Using Research like a Drunk Uses a Lamppost

When I started working for Mars, one of my favorite onboarding reads
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Sorin Patilinet
No One Will Tell You the Truth About Augmented Reality
AR

No One Will Tell You the Truth About Augmented Reality

Show me a marketer that wasn’t marketed Virtual Reality (VR) and
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Sorin Patilinet
Gift More Energy To Your Consumers, Not Your Marketing Bubble
Career

Gift More Energy To Your Consumers, Not Your Marketing Bubble

Last week, I wrote about brands' place in people’s minds and
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Sorin Patilinet
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