The 3 Signs of a Great Marketer
What does it take to be a successful, passionate marketer?
A loud
Sonic Advertising: The 100% Love Match Between Music & Ads
Sonic advertising is emerging as a pivotal trend, emphasizing the importance of
Fight Politely for Consumer Attention
Consumer attention is down to the level of a goldfish.
If the
Gift More Energy to Your Consumers At the Expense of Your Marketing Bubble
Each week, I write about brands' place in people’s minds
Very Few Consumers Believe in Brand Love. Admit It
Rethinking Brand Love: The Reality Behind Consumer Affection
Admit it, people, consumers
The Tik Tok Opportunity
Be Skeptical of Trends, yet Decisive When Spotting a Winner
We, marketers,
The Long-Term Impact of Advertising Is a Double Bonus
Have you ever wondered when you last saw a Coke or Apple
For Advertising, a Positive ROI is a Condition To Play, Brand Growth Requires More Creativity
Advertising ROI is a bit of a weird metric: finance folks love
Understand People’s Real Actions and Behaviors for Better Decisions
Past behavior is a better predictor of future behavior than stated intent.
Creative Is the #1 Accelerator of Your Marketing Communication
In this ever-evolving landscape of today's business, this VUCA world,
Invest in High Reach Media, If Your Budget Allows It
Invest in Mass Media or High Reach Media, or Media that everyone
Building Brand Penetration is The Awesome Way to Grow Brands
In my first post, I made a point on the importance of