Dear Marketer, You Should Install an Ad-Blocker.
Dear Marketer,
You often fantasize about the hockey stick performance shape for
Marketers Love Numbers, Traffic-lights Help Them More
A good researcher helps shape smarter decisions by not feeding marketers'
Positive Emotions Make Advertising Work Like Magic
We love advertising! And we love advertising that generates emotional reactions. I
Let's Stop Calling Everything Digital
A good vocabulary shift you can make this year is to stop
Use Negative Emotions in Advertising With Care
Human emotions are indispensable vehicles for building powerful brands. Our core job
Can Advertising and Promotions Triumph Together?
Product performance, pricing & positioning, packaging and size portioning, brand positioning, advertising,
100 Reasons Why Changing Your Brand Identity Is Stupid
For this week’s post, I am going back on memory lane
3 Ways to Make Your CFO Happy
An unspoken rule of many corporations is that the CFO doesn’t
In the World of Brands, David Rarely Kills Goliath.
The world of brands is a strange mythical universe.
When I first
Attention Is Still the Hottest Trend in Marketinglandia
Attention is the hottest Marketing topic for a couple of years now.
Halo Effects: the Holy Grail of Marketing
One of the holy grails of marketing communication is the desire to
No One Will Tell You the Truth About Augmented Reality
Show me a marketer who hasn’t been sold a Virtual Reality