3 Ways to Make Your CFO Happy
An unspoken rule of many corporations is that the CFO doesn’t
In the World of Brands, David Rarely Kills Goliath.
The world of brands is a strange mythical universe.
When I first
Attention Is Still the Hottest Trend in Marketinglandia
Attention is the hottest Marketing topic for a couple of years now.
Halo Effects: the Holy Grail of Marketing
One of the holy grails of marketing communication is the desire to
No One Will Tell You the Truth About Augmented Reality
Show me a marketer who hasn’t been sold a Virtual Reality
The 3 Signs of a Great Marketer
What does it take to be a successful, passionate marketer?
A loud
Sonic Advertising: The 100% Love Match Between Music & Ads
Sonic advertising is emerging as a pivotal trend, emphasizing the importance of
Fight Politely for Consumer Attention
Consumer attention is down to the level of a goldfish.
If the
Gift More Energy to Your Consumers At the Expense of Your Marketing Bubble
Each week, I write about brands' place in people’s minds
Very Few Consumers Believe in Brand Love. Admit It
Rethinking Brand Love: The Reality Behind Consumer Affection
Admit it, people, consumers
The Tik Tok Opportunity
Be Skeptical of Trends, yet Decisive When Spotting a Winner
We, marketers,
The Long-Term Impact of Advertising Is a Double Bonus
Have you ever wondered when you last saw a Coke or Apple