The Resurrection of The Virtual Water-cooler Conversation ... by TikTok
TV is not dead. TV is simply no longer able to generate
Nothing Is 100% Certain in Marketing
Nothing is 100% certain in marketing. Every attempt to understand the consumer
The Secret Sauce Behind Emerging Brand Rise to Fame
Deep inside, every emerging brand that aspires to be famous wants to
The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity
The rise in media consumption doesn’t translate into more opportunities to
Share of Search Is the Funkiest Free Marketing Metric Now
Share of Search is the marketing metric of the day
I’ve
Marketing Insights Adds Value by Confirming Experience-based Truths With Data
Insight is the capacity to gain an accurate and deep understanding of
Marketing Experimentation Culture: 5 Easy Steps to Embrace A/B Testing
The Benefits of Building a Marketing Experimentation Culture
A year ago HBR
Unlimited Marketing Budgets Are Unicorns
Marketing is the science of making choices. Some call it art, but
Roblox Marketing 101 - How to Impress Your Peers and Surprise Your Kids
What is Roblox?
In my last blog post, I wrote about how
Data-Driven Marketing: How To Navigate Its Growing Complexity?
Do you feel that Data-Driven Marketing has become a super complex field?
Advertising Wearout The Myth We Love To Believe In
I found little empirical evidence that advertising wearout exists for successful executions.
First-Party Data Marketing Is a Risky Race
Personal consumer first-party data has recently become the most wanted currency in