Marketing 20 Ideas That Challenge The Way You Think About Marketing I started Engineering Marketing 20 months ago, with a personal ambition to
Consumer The Resurrection of The Virtual Water-cooler Conversation ... by TikTok TV is not dead. TV is simply no longer able to generate
Consumer Nothing Is 100% Certain in Marketing Nothing is 100% certain in marketing. Every attempt to understand the consumer
Marketing The Secret Sauce Behind Emerging Brand Rise to Fame Deep inside, every emerging brand that aspires to be famous wants to
Advertising The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity The rise in media consumption doesn’t translate into more opportunities to
Media Share of Search Is the Funkiest Free Marketing Metric Now Share of Search is the marketing metric of the day I’ve
Data Marketing Insights Adds Value by Confirming Experience-based Truths With Data Insight is the capacity to gain an accurate and deep understanding of
Experimentation Marketing Experimentation Culture: 5 Easy Steps to Embrace A/B Testing The Benefits of Building a Marketing Experimentation Culture A year ago HBR
Unlimited Marketing Budgets Are Unicorns Marketing is the science of making choices. Some call it art, but
Gaming Roblox Marketing 101 - How to Impress Your Peers and Surprise Your Kids What is Roblox? In my last blog post, I wrote about how
Data Data-Driven Marketing: How To Navigate Its Growing Complexity? Do you feel that Data-Driven Marketing has become a super complex field?
Advertising Advertising Wearout The Myth We Love To Believe In I found little empirical evidence that advertising wearout exists for successful executions.