Engineering Marketing 2.0
This is day one.
You probably are wondering why you are getting
Real People Don’t Think a Lot About Your Brand
Your target consumer probably doesn’t think about your brands as often
Attention to Bad Advertising Is Declining at an Alarming Rate
Yes, people pay much less attention to bad advertising than good advertising.
Advertising is 10x More Difficult Today Than it Was 10 Year Ago
Remember 2010? Life was 10x easier for an advertiser.
Facebook had a
20 Ideas That Challenge The Way You Think About Marketing
I started Engineering Marketing 20 months ago, with a personal ambition to
The Resurrection of The Virtual Water-cooler Conversation ... by TikTok
TV is not dead. TV is simply no longer able to generate
Nothing Is 100% Certain in Marketing
Nothing is 100% certain in marketing. Every attempt to understand the consumer
The Secret Sauce Behind Emerging Brand Rise to Fame
Deep inside, every emerging brand that aspires to be famous wants to
The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity
The rise in media consumption doesn’t translate into more opportunities to
Share of Search Is the Funkiest Free Marketing Metric Now
Share of Search is the marketing metric of the day
I’ve
Marketing Insights Adds Value by Confirming Experience-based Truths With Data
Insight is the capacity to gain an accurate and deep understanding of
Marketing Experimentation Culture: 5 Easy Steps to Embrace A/B Testing
The Benefits of Building a Marketing Experimentation Culture
A year ago HBR