Marketing The Truth About Marketing Science What is the meaning of Marketing Science? Is Marketing Art or Science?
Consumer Real People Don’t Think a Lot About Your Brand Your target consumer probably doesn’t think about your brands as often
Advertising Attention to Bad Advertising Is Declining at an Alarming Rate Yes, people pay much less attention to bad advertising than good advertising.
Advertising Advertising is 10x More Difficult Today Than it Was 10 Year Ago Remember 2010? Life was 10x easier for an advertiser. Facebook had a
Marketing 20 Ideas That Challenge The Way You Think About Marketing I started Engineering Marketing 20 months ago, with a personal ambition to
Consumer The Resurrection of The Virtual Water-cooler Conversation ... by TikTok TV is not dead. TV is simply no longer able to generate
Consumer Nothing Is 100% Certain in Marketing Nothing is 100% certain in marketing. Every attempt to understand the consumer
Marketing The Secret Sauce Behind Emerging Brand Rise to Fame Deep inside, every emerging brand that aspires to be famous wants to
Advertising The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity The rise in media consumption doesn’t translate into more opportunities to