In the future, all creative marketing processes will be governed by AI.
When I started this blog, I dreamed of the day I would
On November 1st, 2022, chatGPT took the world by storm. Like you,
AI is everywhere. Funny to think that just last year, we were
What is the meaning of Marketing Science? Is Marketing Art or Science?
This is day one. You probably are wondering why you are getting
Your target consumer probably doesn’t think about your brands as often
Yes, people pay much less attention to bad advertising than good advertising.
Remember 2010? Life was 10x easier for an advertiser. Facebook had a
I started Engineering Marketing 20 months ago, with a personal ambition to
TV is not dead. TV is simply no longer able to generate
Nothing is 100% certain in marketing. Every attempt to understand the consumer