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Research

Real People Don’t Think a Lot About Your Brand
Consumer

Real People Don’t Think a Lot About Your Brand

Your target consumer probably doesn’t think about your brands as often
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Sorin Patilinet
Nothing Is 100% Certain in Marketing
Consumer

Nothing Is 100% Certain in Marketing

Nothing is 100% certain in marketing. Every attempt to understand the consumer
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Sorin Patilinet
Share of Search Is the Funkiest Free Marketing Metric Now
Media

Share of Search Is the Funkiest Free Marketing Metric Now

Share of Search is the marketing metric of the day I’ve
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Sorin Patilinet
Marketing Insights Adds Value by Confirming Experience-based Truths With Data
Data

Marketing Insights Adds Value by Confirming Experience-based Truths With Data

Insight is the capacity to gain an accurate and deep understanding of
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Sorin Patilinet
Why Are Marketers Obsessed With Millennials?
Reach

Why Are Marketers Obsessed With Millennials?

We love millennials! Millennials are different; they are sharp, open-minded, techy, digital,
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Sorin Patilinet
Stop Using Research like a Drunk Uses a Lamppost
Consumer

Stop Using Research like a Drunk Uses a Lamppost

When I started working for Mars, one of my favorite onboarding reads
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Sorin Patilinet
Marketers Love Numbers, Traffic-lights Help Them More
Research

Marketers Love Numbers, Traffic-lights Help Them More

A good researcher helps shape smarter decisions by not feeding marketers' love
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Sorin Patilinet
Discard Surveys, Best Understand People’s Real Actions and Behaviors
Methods

Discard Surveys, Best Understand People’s Real Actions and Behaviors

Past behavior is a better predictor of future behavior in comparison with
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Sorin Patilinet
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