Your target consumer probably doesn’t think about your brands as often
Nothing is 100% certain in marketing. Every attempt to understand the consumer
Share of Search is the marketing metric of the day I’ve
Insight is the capacity to gain an accurate and deep understanding of
We love millennials! Millennials are different; they are sharp, open-minded, techy, digital,
When I started working for Mars, one of my favorite onboarding reads
A good researcher helps shape smarter decisions by not feeding marketers'
Past behavior is a better predictor of future behavior than stated intent.