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Attention to Bad Advertising Is Declining at an Alarming Rate
Advertising

Attention to Bad Advertising Is Declining at an Alarming Rate

Yes, people pay much less attention to bad advertising than good advertising.
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Sorin Patilinet
The Resurrection of The Virtual Water-cooler Conversation ... by TikTok
Consumer

The Resurrection of The Virtual Water-cooler Conversation ... by TikTok

TV is not dead. TV is simply no longer able to generate
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Sorin Patilinet
The Secret Sauce Behind Emerging Brand Rise to Fame
Marketing

The Secret Sauce Behind Emerging Brand Rise to Fame

Deep inside, every emerging brand that aspires to be famous wants to
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Sorin Patilinet
The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity
Advertising

The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity

The rise in media consumption doesn’t translate into more opportunities to
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Sorin Patilinet
Share of Search Is the Funkiest Free Marketing Metric Now
Media

Share of Search Is the Funkiest Free Marketing Metric Now

Share of Search is the marketing metric of the day I’ve
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Sorin Patilinet
Dear Marketer, You Should Install an Ad-Blocker.
Behaviours

Dear Marketer, You Should Install an Ad-Blocker.

Dear Marketer, You often fantasize about the hockey stick performance shape for
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Sorin Patilinet
Invest in Mass Media, If You Can Afford the Budget
Media

Invest in Mass Media, If You Can Afford the Budget

Invest in Mass Media; it’s the best way to get your
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Sorin Patilinet
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