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Very Few Consumers Believe in Brand Love. Admit It
Brand

Very Few Consumers Believe in Brand Love. Admit It

Rethinking Brand Love: The Reality Behind Consumer Affection Admit it, people, consumers
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Sorin Patilinet
The Long-Term Impact of Advertising Is a Double Bonus
Advertising

The Long-Term Impact of Advertising Is a Double Bonus

Have you ever wondered when you last saw a Coke or Apple
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Sorin Patilinet
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