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When Was the Last Time You Said No To More?
Development

When Was the Last Time You Said No To More?

Every start of a new year is a perfect moment to refresh
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Sorin Patilinet
3 Strong Alternatives to "Make the Logo BIGGER"
Advertising

3 Strong Alternatives to "Make the Logo BIGGER"

I came across this video by chance, and I adore it, and
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Sorin Patilinet
3 Books On Marketing I Loved To Re-read Last Year
books

3 Books On Marketing I Loved To Re-read Last Year

“I find television very educating. Every time somebody turns on the set,
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Sorin Patilinet
An Engineer's Risky Marketing Predictions for 2021
consumers

An Engineer's Risky Marketing Predictions for 2021

This weird year is coming close; it’s time for marketing predictions.
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Sorin Patilinet
How to Talk to Kids About Working in Advertising?
Advertising

How to Talk to Kids About Working in Advertising?

Let’s get real, outside of our marketing bubble, real humans especially
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Sorin Patilinet
Are Product Line Extensions the Best Strategy to Grow Your Core Brand?
choices

Are Product Line Extensions the Best Strategy to Grow Your Core Brand?

Product line extensions are to brands what fuel is to cars. Or
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Sorin Patilinet
Why Social Live-Streaming Shopping is the Scary Future of E-commerce
Ecommerce

Why Social Live-Streaming Shopping is the Scary Future of E-commerce

The fantastic growth rate of e-commerce during 2020 signals that change will
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Sorin Patilinet
3 Fantastic Habits Every Marketer Needs to Try This Year
growth

3 Fantastic Habits Every Marketer Needs to Try This Year

The fantastic book “Atomic Habits” by James Clear changed my life! I
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Sorin Patilinet
Why Are Marketers Obsessed With Millennials?
Reach

Why Are Marketers Obsessed With Millennials?

We love millennials! Millennials are different; they are sharp, open-minded, techy, digital,
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Sorin Patilinet
Stop Using Research like a Drunk Uses a Lamppost
Consumer

Stop Using Research like a Drunk Uses a Lamppost

When I started working for Mars, one of my favorite onboarding reads
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Sorin Patilinet
The 3 Magic Reasons Why People Don't Skip Advertising
Advertising

The 3 Magic Reasons Why People Don't Skip Advertising

A generalized trend every marketer should be aware of these days is
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Sorin Patilinet
Mind-blowing Reasons People Ruthlessly Skip Advertising
Advertising

Mind-blowing Reasons People Ruthlessly Skip Advertising

As a marketer, you put in the extra hours to develop your
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Sorin Patilinet
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