Media

Articles

• Marketing effectiveness encompasses everything from price to distribution - Marketing Week - December 2024
• Attention is advertising’s currency, let’s agree on its value - Marketing Week - September 2024
• Building an effectiveness culture at Mars - Marketing Week - January 2024
• WARC White Paper on Building a Culture of Effectiveness - WARC - June 2023 - link
• WFA appoints new Insight Forum chair - WFA - December 2022
• “Salary Survey 2022: Marketing asserts its strategic power” – MarketingWeek – February 2022 – link
• “How Mars Measures the Emotional Impact of Video Ads” – Marketing Dive – September 2021 – link
• “Introducing ACE the Mars Ad testing tool” – Business Insider – August 2021 – link
• “From Attention to Action” – The Attention Council White Paper – March 2021 – link
• “Mars’ neuroscientist explains the two-second online engagement rule” – The Drum – October 2020 – link, pdf
• “Use Negativity at your own peril” – The Drum – September 2020 – link, pdf
• “You get 2 seconds to engage consumers online” – The Drum – August 2020 – link, pdf
• “Mars sees potential in attention metrics” – WARC – June 2020 – link
• “Why Mars is more interested in measuring attention, not impressions” – Digiday – March 2020 – link, pdf

Podcasts

• The FMC Guys - Episode 272 - Effective Marketing - 2025
• Do marketers need to think like engineer? - WARC Podcast - 2025
• Media Snack Winners - Tom Denford - 2025
• In Clear Focus: Marketing Effectiveness - 2025
• The Marketing Millennials with Daniel Murray - 2025
• On Strategy Showcase - Meet the brand side architects of effectiveness - Fergus O'Carroll - 2024
• Data Malarkey: Why does marketing need to become more like engineering? - Sam Knowles - 2024
• Shiny New Object Podcast - Tom Ollerton - 2023
• The WARC Podcast - WARC - 2023
• Next in Media - Mike Shields - 2023
• Future Imagined - 2022

Speaking

• Keynote Speaker at POR Poland yearly conference, Warsaw, January 2026
• Panelist at Adwanted Future of TV, London, December 2025
• Speaker at WFA Media Forum, New York, November 2025
• Panelist and speaker at Numberly Data Collaboration Summit, London, November 2025
• Keynote Speaker at Screenforce The Magic of TV, Helsinki, October 2025
• Keynote Speaker at Brand Management, Prague, September 2025
• Speaker at UBA Media Date, Brussels, August 2025
• Keynote Speaker at Cannes Lions' Insights Lighthouse, Cannes, June 2025
• Guest speaker at Wharton - Visual Marketing class for MBA/Undergrad students, March 2025
• Keynote Speaker at Brands & Trends, Zagreb, December 2024
• Keynote Speaker at Marketing Rulezz, Bratislava, November 2024
• Speaker at MadFest 2024, London, July 2024
• Speaker at Cannes Festival of Creativity, Cannes, June 2024
• Speaker at Possible - Miami, April 2024
• Speaker at the ARF - Audience x Science, New York, March 2024
• Guest speaker at Wharton - Visual Marketing class for MBA/Undergrad students, March 2024
• Guest speaker at Wharton – Neuromarketing class for MBA students, November 2023
• Speaker at Future of Media conference, London, October 2023
• Keynote at MRMW Europe, Berlin, October 2023
• Panelist for Kantar's Taking an AI data-driven approach to elevating your Creative Effectiveness, Virtual, September 2023
• Speaker at MadFest - Live Startup Challenge on Stage, London, July 2023
• Speaker at iCom Global Summit, Malaga, July 2023
• Guest speaker at Wharton – Visual Communication class for MBA students, March 2023
• Keynote at WFA - Marketing Effectiveness Forum, Amsterdam, November 2022
• Speaker at Future of TV, London, November 2022, video
• Speaker at Neuromarketing World Forum, Berlin, September 2022, picture
• Speaker at MadFest, London, July 2022, video
• Panelists and Speaker at iCom Global, Costa Brava, June 2022, video
• Panelist at Attention Measurement in Creative Development Testing, Virtual, May 2022
• Guest speaker at Wharton – Visual Communication class for MBA students, April 2022
• Panelist at Marketing 4.0 – virtual, March 2022
• Speaker at Digital Marketing Asia, Virtual, November 2021
• Speaker at ANA – Attention conference, Virtual, October 2021
• Keynote at CMO Digital Marketing Summit Europe, Virtual, October 2021
• Speaker at EngageCX Future of Martech, Virtual, June 2021
• Speaker at Campaign Connect, Virtual, June 2021
• Panelist at CMO Digital Summit, Virtual, June 2021, panel recording
• Keynote speaker at The Communications Summit, Prague, Virtual, May 2021
• Festival of Marketing – The Bottom Line, Virtual, March 2021
• Keynote speaker at 360 QUAL conference, Virtual, March 2021
• Attention Summit, Virtual, March 2021
• ASI Conference 2020, Interview with Richard Shotton
• FUTR Digital Experience 2020, November 2020, panel
• EFFDay Sweden – Sveriges Annonsörer, November 2020, presentation
• Attention Summit @ Teads Month of Creativity, Virtual, 2020
• “The power of creative effectiveness” – WFA Global Media Forum, London, 2020
• “Mars approach to modern measurement of media portfolio” – ARF, New York – 2017
• “A guide to implementing advanced analytics in FMCG” – Informs Analytics, San Antonio – 2015