Very Few Consumers Believe in Brand Love. Admit It
Rethinking Brand Love: The Reality Behind Consumer Affection
Admit it, people, consumers
Sorin Patilinet
The Tik Tok Opportunity
Be Skeptical of Trends, yet Decisive When Spotting a Winner
We, marketers,
The Long-Term Impact of Advertising Is a Double Bonus
Have you ever wondered when you last saw a Coke or Apple
For Advertising, a Positive ROI is a Condition To Play, Brand Growth Requires More Creativity
Advertising ROI is a bit of a weird metric: finance folks love
Understand People’s Real Actions and Behaviors for Better Decisions
Past behavior is a better predictor of future behavior than stated intent.
Creative Is the #1 Accelerator of Your Marketing Communication
In this ever-evolving landscape of today's business, this VUCA world,
Invest in High Reach Media, If Your Budget Allows It
Invest in Mass Media or High Reach Media, or Media that everyone
Building Brand Penetration is The Awesome Way to Grow Brands
In my first post, I made a point on the importance of
Focus on Business Outcomes Impact to Precisely Understand Your Marketing Activities
Sales impact or business outcomes research is my go-to method to understand