How to Talk to Kids About Working in Advertising?
Let’s get real, outside of our marketing bubble, real humans especially
Sorin Patilinet
Are Product Line Extensions the Best Strategy to Grow Your Core Brand?
Product line extensions are to brands what fuel is to cars. Or
Why Social Live-Streaming Shopping is the Scary Future of E-commerce
The fantastic growth rate of e-commerce during 2020 signals that change will
3 Fantastic Habits Every Marketer Needs to Try This Year
The fantastic book “Atomic Habits” by James Clear changed my life! I
Why Are Marketers Obsessed With Millennials?
We love millennials! Millennials are different; they are sharp, open-minded, techy, digital,
Stop Using Research like a Drunk Uses a Lamppost
When I started working for Mars, one of my favorite onboarding reads
The 3 Magic Reasons Why People Don't Skip Advertising
A generalized trend every marketer should be aware of these days is
Mind-blowing Reasons People Ruthlessly Skip Advertising
As a marketer, you put in the extra hours to develop your
Dear Marketer, You Should Install an Ad-Blocker.
Dear Marketer,
You often fantasize about the hockey stick performance shape for
Marketers Love Numbers, Traffic-lights Help Them More
A good researcher helps shape smarter decisions by not feeding marketers'
Positive Emotions Make Advertising Work Like Magic
We love advertising! And we love advertising that generates emotional reactions. I
Let's Stop Calling Everything Digital
A good vocabulary shift you can make this year is to stop